Writing

I've worked as a copywriter for some of the largest companies in Finland. I wrote copy for Nokia Mobile Phones when Nokia was the greatest phone company in the world, and I love to think that the words I put on the page (or in this case, online) were read by millions, and helped to make their products the desirable objects they really were.

Since going independent, I've worked with a large range of clients, from arts festivals to construction companies, from snowmobile manufacturers to high-end, luxury travel agencies. The variety of work has strengthened my ability to write convincingly in any genre or style, and convey a message in a clear, simple manner that builds trust and connects with readers.

I pride myself on understanding my clients and their customers. I believe that is the core work of the copywriter: to be able to get inside people's minds and speak to them in a way that reaches their hearts. You have to know and understand people to do that.

I excel in pulling out the pieces of information that matter to customers, and in communicating stories that build brands. When I write, I put myself in your shoes: I imagine your company is my company, and put as much effort into writing for you as I would if I were writing for myself. Because when I work for you, I want you to be as successful as you can be.

PREVIOUS CLIENTS

Nokia Mobile Phones
Club Nokia
BMP / Lynx
Supermetrics
Flatlight Creative House
Lapland Film Commission
Luxury Action
Lapland Studio
Fragment Games
Avanto Festival
Helsinki Juhlaviikot
Flow Festival

EXPERTISE